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Scoring Points: How Tesco Is Winning Customer

Scoring Points: How Tesco Is Winning Customer

Scoring Points: How Tesco Is Winning Customer Loyalty by Clive Humby, Terry Hunt

Scoring Points: How Tesco Is Winning Customer Loyalty



Scoring Points: How Tesco Is Winning Customer Loyalty pdf free




Scoring Points: How Tesco Is Winning Customer Loyalty Clive Humby, Terry Hunt ebook
Format: pdf
Publisher:
ISBN: 074943578X, 9781417563029
Page: 276


ISBN13: 9780749453381Condition: NEWNotes: Brand New from Publisher. In the current economic climate, customers are From a commercial point of view, the way to bring that indefinable added something that customers seek is often through a loyalty scheme. Many of these will go to vast lengths to earn points that they can then exchange for money off products in-store, or redeem with one of Tesco's many partners, for things like day outs and hotel stays. Just a list of tips based on what we've observed and experienced over a decade designing loyalty programs in different sectors. If you haven't already find a copy of "Scoring Points: How Tesco Continues to Win Customer Loyalty" it's available on Amazon both in paper and on the Kindle. How Tesco Continues to Win Customer Loyalty The authors show how Tesco made customer loyalty marketing work, when almost every other loyalty programme failed, and illustrate the benefits for Tesco and its customers. It felt like a win-win and usage of the scheme soared. Over the coming years, what started as a pretty innocuous loyalty scheme grew into what many consider one of the world's most successful customer loyalty programs. Product DescriptionSwiping a grocery store's loyal-customer card has. In exchange for the customer base. "Scoring Points" is one of the seminal marketing books of the last decade. A good read on loyalty cards is Scoring Points: How Tesco Continues to Win Customer Loyalty Hope this helps. If you're considering setting up such a scheme, the Sainsbury's gives points, Tesco gives discounts; the difference is subtle but key to attracting their different target audiences. Suffolk Marketing Blog - How to Win Customer Loyalty. Posted by carrie77 on 4/9/2007 at 7:42 AM Moderator. 2003, Scoring Points: how Tesco is winning customer loyalty, Kogan Page, London. Books > Business and Economics > Marketing and Advertising > Marketing · ISBN: 9780749453381 - Scoring Points · Enlarge · Bookmark and Share · Scoring Points. Swiping a grocery store's loyal-customer card has become second nature to shoppers these days. So as part of my summer holiday reading this year, I took away Scoring Points: How Tesco Continues to WIn Customer Loyalty, a book that tells the tale of the Tesco Loyalty Card. Hsee, C.K., Fang Yu, Jiao Zhang, & Yan Zhang.

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